Found this afternoon in the Chester store (will be national if stocked in other stores) 500g whole Normandy double cream bries @ £3. Out of stock on-line.
Not sure of the original price but no doubt much higher! B.B. 29th Jan , so not short dated. Christmas packaging is probably the reason for £3 price.
"Our Double Cream Brie is made exclusively from the finest Normandy milk, for exceptional richness and creaminess. Cut into butter-soft slices and savour."